I am actually the "guest" on this episode of ROI Radio / Capture the Conversation. The episode features a discussion that I had with Kris Smith at Gnomedex in Seattle earlier this month. Kris is interviewing me for his Capture the Conversation podcast, a production of Room 214 with his permission to also send the recording out via the ROI Radio feed as well. At Gnomedex, I announced my upcoming book, Podcast Academy: The Business Podcasting Book, which is being released next month, Sept 27th at, where else, the Podcast Academy 6 in Ontario, CA. We cover the various aspects of the book , the story behind it, and what folks can look forward to when the book is out.

You can check it out and pre-order now if you are interested on Amazon.com.

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Download Direct MP3 here. (17:15 - 7.9mb)

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Hollis’ company is located here in Maryland so she joined me in studio which marks only the 3rd show that featured a guest in the house. Listen in as Hollis and I having a very laid back conversation about the changing online landscape, social media, information overload, and our recent local adventure at the edu Web Conference.

UPDATE: My apologies for anyone who received the Rick Klau interview on this post, there was one place I forgot to replace the correct URL of the MP3. Your feedreader may have picked that one up as the podcast in error. This has been corrected! Thanks and sorry for the inconvenience.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here. (28:20 - 13mb)

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In this episode Rick and I talk about the massive growth of RSS adoption, and the role that Feedburner plays in the space. We discuss in detail the metrics around RSS and how Feedburner calculates them. Rick goes into great detail explaining the metrics around subscribers, clicks, downloads, audience reach and site stats. All great information that any publisher would want to know.

Rick is then asked the “whats next?” question as it relates to RSS. Check out this episode for an insightful analysis of Feedburner, RSS and the future of where syndicated content is going.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here. (45:35 - 20mb)

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In this episode I talk to Tim about the state of the tradeshow industry and his thoughts around “virtual” trade shows. We also discuss the online components that Tim brings to his sponsorship packages, and the growth of the Podcast and New Media Expo which is heading into its 3rd year this September.

We also discuss the story of Tim’s recent sale of Endurance Planet, one of the first podcast’s to ever attract a sponsor to US Triathlon. This particular deal proves once again the power of niche content.

We also discuss what kinds of deals Tim has been seeing in terms of podcast sponsorship. He talks to us about how he started and developed his own sponsorship models, and how we are still in the wild west of an emerging market!

As a conference organizer, Tim also gives us his thoughts on the “unconference.” We discuss the value of both the “conference” and the “unconference.” Good stuff.

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In this episode I cut to the chase with Harry and ask him his opinion on “whats next?” and what he considers to be “bleeding edge” in online media and marketing.

Harry believes that the future of online media is in how we will go about optimizing our online media campaigns, and more importantly how we share the data across the different channels. The various “silos of optimization” that are currently being done within each individual online media are going to vanish, and the new trend will be sharing the data between the effectiveness of each media, and translating what key metrics online can also drive offline. Interesting stuff for sure. Check it out.

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Kris was a player as I decided to do some “off the cuff” podcasting while Andy and I were in the studio. I pinged Kris on Skype and said “got a few minutes to chat?” With that Kris was dialed into the studio and the question simply was “Whats next?” Kris talks about his thoughts around “moderated RSS” and a consumer facing RSS preference center, as well as Apple TV.

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As many of you know, I often talk with the CEO’s and senior management of online media, marketing and technology companies, and we discuss how they help their clients achieve ROI with their efforts. However today, in our first ever client centric interview, Christine tells us all about the development of the L’Occitane web strategy, and how the company leverages various online marketing channels to maximize their ROI.

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Michael and I have a conversation around the history of IT Conversations and Gigavox Media’s upcoming release of Gigavox Audio Lite, a powerful new podcasting workflow application. We discuss the production advantages of using Gigavox Audio Lite, and drill into the advertising / sponsorship module which is VERY impressive. As I call it in the show several times, this is the “uber ad server” for podcast publishers. I also ask Michael to talk about the types of deals he is seeing in terms of podcast sponsorship and advertising. Lots of good stuff to listen to.

Finally, we talk about the new upcoming Podcast Academy book series that I am participating in writing. Michael and I talk about the book, and the void that it fills in the marketplace as far as a book that is focused on explaining to the CEO, CMO, Marketing Manager, Ad Exec, VP of Marketing, all the way down to the small business owner, how podcasting can have an impact and extend their marketing and communications outreach. Check it out.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here.

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