Archive for the Analytics category.

3
Nov

ROI Radio Update

Hello Feedburners, as you have noticed, ROI Radio has been on a little bit of a hiatus lately. In fact, it has been two months since the last episode was published. However, I would like to officially announce that ROI Radio is about to return, and will be better than ever. So stay subscribed and I promise there will be lots of good stuff coming soon.

Recently, most of my time and attention around producing new media has been spent experimenting a lot with video on my personal blog, The Trend Junkie.

I have been feeling guilty for not sending anything out over this feed in a while, so while we get ROI Radio ramped back up over the next couple of weeks, feel free to check out some of the videos that I have put up over the past couple of months. Episodes of what I dub as "trend tv" are below, with the most recent at the top:

trend tv: Frank Gruber, AOL, Somewhat Frank

trend tv: Lee Gibbons, CEO, Podango

trend tv: Tim Street, French Maid TV

trend tv: Doug Kaye, Conversations Network

trend tv: Paul Vogelzang, Porter Novelli, Mommycast

trend tv: John C Havens, BlogTalkRadio

trend tv: Ryan Irelan, Mijingo, PFA, Airbag Industries 

trend tv: Michael Bailey, Mobasoft, LLC (www.mobatalk.com)

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Posted by Greg Cangialosi in Analytics, Search Marketing, Advertising, Creative, Marketing, Performance Based Media, Customer Retention, Email Marketing, Lead Generation, RSS, Podcasting, Video, Social Media
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11
Jun

ROI Radio: Rick Klau, Feedburner

This episode of ROI Radio features a discussion with Rick Klau, who at the time of recording was the VP, Publisher Services of Feedburner, and is now part of the content acquisition team at Google. Feedburner as many of you know is an RSS management provider who was just acquired by Google. This podcast was recorded before the acquisition was announced.

In this episode Rick and I talk about the massive growth of RSS adoption, and the role that Feedburner plays in the space. We discuss in detail the metrics around RSS and how Feedburner calculates them. Rick goes into great detail explaining the metrics around subscribers, clicks, downloads, audience reach and site stats. All great information that any publisher would want to know.

Rick is then asked the “whats next?” question as it relates to RSS. Check out this episode for an insightful analysis of Feedburner, RSS and the future of where syndicated content is going.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here. (45:35 - 20mb)

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here
Rick Klau
VP, Publisher Services
Feedburner

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Posted by Greg Cangialosi in Marketing, Analytics, Podcasting, RSS, Social Media
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5
May

ROI Radio: Harry Gold, Overdrive Interactive

This episode of ROI Radio features an interview with Harry Gold, the Managing Director of Overdrive Interactive, whose clients include, Harley Davidson, John Hancock, LoJack, Boston Globe among many others.

In this episode I cut to the chase with Harry and ask him his opinion on “whats next?” and what he considers to be “bleeding edge” in online media and marketing.

Harry believes that the future of online media is in how we will go about optimizing our online media campaigns, and more importantly how we share the data across the different channels. The various “silos of optimization” that are currently being done within each individual online media are going to vanish, and the new trend will be sharing the data between the effectiveness of each media, and translating what key metrics online can also drive offline. Interesting stuff for sure. Check it out.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here.

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here
Harry Gold
Managing Director
Overdrive Interactive

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Posted by Greg Cangialosi in Advertising, Creative, Marketing, Analytics, Search Marketing, Lead Generation, Email Marketing, Video, Social Media
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18
Apr

ROI Radio: Christine Burke, L’Occitane

This episode of ROI Radio features an interview with Christine Burke, the Vice President of Corporate Sales for L’Occitane,(pronounced “Lux-e-tahn”).

As many of you know, I often talk with the CEO’s and senior management of online media, marketing and technology companies, and we discuss how they help their clients achieve ROI with their efforts. However today, in our first ever client centric interview, Christine tells us all about the development of the L’Occitane web strategy, and how the company leverages various online marketing channels to maximize their ROI.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here.

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here
Christine Burke
Vice President of Corporate Sales
L’Occitane

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Posted by Greg Cangialosi in Advertising, Marketing, Analytics, Email Marketing, Lead Generation, Social Media
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15
Jan

ROI Radio: Craig Danuloff, Commerce 360

Welcome to ROI Radio in 2007. Our first episode features a discussion with Craig Danloff, the President of Commerce 360, a company that focuses on defining, executing and measuring online marketing programs on behalf of their clients.

Listen in as Craig and I talk about search engine optimization, paid search marketing, and web analytics. Craig also discusses some of his 2007 web analytics predictions. Check it out.

Download Direct MP3 here.

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. One click iTunes subscription - click here
Craig Danuloff
President
Commerce 360

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Posted by Greg Cangialosi in Search Marketing, Analytics, Performance Based Media, RSS, Lead Generation, Social Media
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