In this episode I talk to Tim about the state of the tradeshow industry and his thoughts around “virtual” trade shows. We also discuss the online components that Tim brings to his sponsorship packages, and the growth of the Podcast and New Media Expo which is heading into its 3rd year this September.

We also discuss the story of Tim’s recent sale of Endurance Planet, one of the first podcast’s to ever attract a sponsor to US Triathlon. This particular deal proves once again the power of niche content.

We also discuss what kinds of deals Tim has been seeing in terms of podcast sponsorship. He talks to us about how he started and developed his own sponsorship models, and how we are still in the wild west of an emerging market!

As a conference organizer, Tim also gives us his thoughts on the “unconference.” We discuss the value of both the “conference” and the “unconference.” Good stuff.

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In this episode I cut to the chase with Harry and ask him his opinion on “whats next?” and what he considers to be “bleeding edge” in online media and marketing.

Harry believes that the future of online media is in how we will go about optimizing our online media campaigns, and more importantly how we share the data across the different channels. The various “silos of optimization” that are currently being done within each individual online media are going to vanish, and the new trend will be sharing the data between the effectiveness of each media, and translating what key metrics online can also drive offline. Interesting stuff for sure. Check it out.

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Kris was a player as I decided to do some “off the cuff” podcasting while Andy and I were in the studio. I pinged Kris on Skype and said “got a few minutes to chat?” With that Kris was dialed into the studio and the question simply was “Whats next?” Kris talks about his thoughts around “moderated RSS” and a consumer facing RSS preference center, as well as Apple TV.

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Listen in as Owen and I discuss the future of the ad agency. The conversation stems from an article that Owen wrote dubbed “The Multidexterous Creative Generation.” We discuss in depth the 5 rules that Owen presents in his article in regards to what agencies must do to attract, develop and retain a new breed of creative, the multi-dexterous creative.

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