Archive for the Email Marketing category.

3
Nov

ROI Radio Update

Hello Feedburners, as you have noticed, ROI Radio has been on a little bit of a hiatus lately. In fact, it has been two months since the last episode was published. However, I would like to officially announce that ROI Radio is about to return, and will be better than ever. So stay subscribed and I promise there will be lots of good stuff coming soon.

Recently, most of my time and attention around producing new media has been spent experimenting a lot with video on my personal blog, The Trend Junkie.

I have been feeling guilty for not sending anything out over this feed in a while, so while we get ROI Radio ramped back up over the next couple of weeks, feel free to check out some of the videos that I have put up over the past couple of months. Episodes of what I dub as "trend tv" are below, with the most recent at the top:

trend tv: Frank Gruber, AOL, Somewhat Frank

trend tv: Lee Gibbons, CEO, Podango

trend tv: Tim Street, French Maid TV

trend tv: Doug Kaye, Conversations Network

trend tv: Paul Vogelzang, Porter Novelli, Mommycast

trend tv: John C Havens, BlogTalkRadio

trend tv: Ryan Irelan, Mijingo, PFA, Airbag Industries 

trend tv: Michael Bailey, Mobasoft, LLC (www.mobatalk.com)

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Posted by Greg Cangialosi in Analytics, Search Marketing, Advertising, Creative, Marketing, Performance Based Media, Customer Retention, Email Marketing, Lead Generation, RSS, Podcasting, Video, Social Media
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5
May

ROI Radio: Harry Gold, Overdrive Interactive

This episode of ROI Radio features an interview with Harry Gold, the Managing Director of Overdrive Interactive, whose clients include, Harley Davidson, John Hancock, LoJack, Boston Globe among many others.

In this episode I cut to the chase with Harry and ask him his opinion on “whats next?” and what he considers to be “bleeding edge” in online media and marketing.

Harry believes that the future of online media is in how we will go about optimizing our online media campaigns, and more importantly how we share the data across the different channels. The various “silos of optimization” that are currently being done within each individual online media are going to vanish, and the new trend will be sharing the data between the effectiveness of each media, and translating what key metrics online can also drive offline. Interesting stuff for sure. Check it out.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here.

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here
Harry Gold
Managing Director
Overdrive Interactive

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Posted by Greg Cangialosi in Advertising, Creative, Marketing, Analytics, Search Marketing, Lead Generation, Email Marketing, Video, Social Media
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18
Apr

ROI Radio: Christine Burke, L’Occitane

This episode of ROI Radio features an interview with Christine Burke, the Vice President of Corporate Sales for L’Occitane,(pronounced “Lux-e-tahn”).

As many of you know, I often talk with the CEO’s and senior management of online media, marketing and technology companies, and we discuss how they help their clients achieve ROI with their efforts. However today, in our first ever client centric interview, Christine tells us all about the development of the L’Occitane web strategy, and how the company leverages various online marketing channels to maximize their ROI.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here.

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here
Christine Burke
Vice President of Corporate Sales
L’Occitane

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Posted by Greg Cangialosi in Advertising, Marketing, Analytics, Email Marketing, Lead Generation, Social Media
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13
Feb

ROI Radio: Tim Barton, Blue Sky Factory, Inc

This weeks episode features a conversation with our very own Tim Barton, VP of Business Development for Blue Sky Factory, a communications service provider based in Baltimore, MD. Tim runs our Boston office, but travels down to Baltimore on a regular basis. Last week we had the chance to sit down and have a conversation about thoughts on lead generation, and follow up communications. It was refreshing to have someone in the studio, versus the phone, this time around. Nice change of pace.

Tim and I talk about our experiences at Blue Sky Factory, Inc in regards to nurturing leads, and staying in contact with targeted and relevant information. We also discuss how organizations can revamp older leads and contacts re-spark an interest in your product, service or brand, opening the door to build a new dialouge.

Tim is a pioneer in sales and business development and we are fortunate to have him with us at Blue Sky Factory. Listen in and let us know what you think. (NOTE: Sorry no head shot for this episode).

Check it out using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here.

Play Now:



Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here

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Posted by Greg Cangialosi in Marketing, Advertising, Customer Retention, Email Marketing, Lead Generation
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28
Jan

ROI Radio: Matt Blumberg, Return Path

This weeks episode features a conversation with Matt Blumberg, the President & CEO of Return Path, a company focused on increasing email reach and response.

Matt and I have a great conversation around Return Path’s products and services. We talk about how the Sender Score Certified, and the Email Change of Address or ECOA services work. We also discuss the email list rental business, and how Matt’s organization uses a unique approach to list growth and maintenance, in order to manage Return Path’s network of over 400 publishers and a database of over 25 million records.

We also talk about one of Return Path’s fastest growing business units, Authentic Response, a market research division that focuses on online panels. Finally, we briefly touch on RSS (Really Simple Syndication). Matt is on the Board of Directors of our favorite RSS feed hosting company, Feedburner. We briefly discuss how RSS is an emerging medium for marketers and the value that it can bring to marketers.

You can check it out using the player below, or download the direct mp3 here. Let us know what you think.

Download Direct MP3 here.

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here

NOTE: We recorded several ROI Radio’s earlier this month to get a good jump on the schedule for this year. Unfortunately during this show and the next show its a little obvious that I was definitely under the weather. I apologize for the groggy sounding voice :-)


Matt Blumberg
President & CEO
Return Path

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Posted by Greg Cangialosi in Customer Retention, RSS, Email Marketing, Lead Generation
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27
Nov

ROI Radio Podcast: Al Diguido, Former CEO, Epsilon Interactive

This week ROI Radio features a discussion with Al DiGuido, the former President & CEO of Epsilon Interactive, a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Listen in as Al and I talk about the importance of acknowledging and communicating with your customer base, and developing customer retention strategies that work. Learn why irrelevance is the new spam. Have a listen below.

Download Direct MP3 here.

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. One click iTunes subscription - click here
Al DiGuido
Former President & CEO
Epsilon Interactive

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Posted by Greg Cangialosi in Customer Retention, Email Marketing
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