I am actually the "guest" on this episode of ROI Radio / Capture the Conversation. The episode features a discussion that I had with Kris Smith at Gnomedex in Seattle earlier this month. Kris is interviewing me for his Capture the Conversation podcast, a production of Room 214 with his permission to also send the recording out via the ROI Radio feed as well. At Gnomedex, I announced my upcoming book, Podcast Academy: The Business Podcasting Book, which is being released next month, Sept 27th at, where else, the Podcast Academy 6 in Ontario, CA. We cover the various aspects of the book , the story behind it, and what folks can look forward to when the book is out.

You can check it out and pre-order now if you are interested on Amazon.com.

Listen using the player below, or direct download here.Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here. (17:15 - 7.9mb)

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Hollis’ company is located here in Maryland so she joined me in studio which marks only the 3rd show that featured a guest in the house. Listen in as Hollis and I having a very laid back conversation about the changing online landscape, social media, information overload, and our recent local adventure at the edu Web Conference.

UPDATE: My apologies for anyone who received the Rick Klau interview on this post, there was one place I forgot to replace the correct URL of the MP3. Your feedreader may have picked that one up as the podcast in error. This has been corrected! Thanks and sorry for the inconvenience.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here. (28:20 - 13mb)

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In this episode Rick and I talk about the massive growth of RSS adoption, and the role that Feedburner plays in the space. We discuss in detail the metrics around RSS and how Feedburner calculates them. Rick goes into great detail explaining the metrics around subscribers, clicks, downloads, audience reach and site stats. All great information that any publisher would want to know.

Rick is then asked the “whats next?” question as it relates to RSS. Check out this episode for an insightful analysis of Feedburner, RSS and the future of where syndicated content is going.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here. (45:35 - 20mb)

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Kris was a player as I decided to do some “off the cuff” podcasting while Andy and I were in the studio. I pinged Kris on Skype and said “got a few minutes to chat?” With that Kris was dialed into the studio and the question simply was “Whats next?” Kris talks about his thoughts around “moderated RSS” and a consumer facing RSS preference center, as well as Apple TV.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here.

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Michael and I have a conversation around the history of IT Conversations and Gigavox Media’s upcoming release of Gigavox Audio Lite, a powerful new podcasting workflow application. We discuss the production advantages of using Gigavox Audio Lite, and drill into the advertising / sponsorship module which is VERY impressive. As I call it in the show several times, this is the “uber ad server” for podcast publishers. I also ask Michael to talk about the types of deals he is seeing in terms of podcast sponsorship and advertising. Lots of good stuff to listen to.

Finally, we talk about the new upcoming Podcast Academy book series that I am participating in writing. Michael and I talk about the book, and the void that it fills in the marketplace as far as a book that is focused on explaining to the CEO, CMO, Marketing Manager, Ad Exec, VP of Marketing, all the way down to the small business owner, how podcasting can have an impact and extend their marketing and communications outreach. Check it out.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

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Matt and I have a great conversation around Return Path’s products and services. We talk about how the Sender Score Certified, and the Email Change of Address or ECOA services work. We also discuss the email list rental business, and how Matt’s organization uses a unique approach to list growth and maintenance, in order to manage Return Path’s network of over 400 publishers and a database of over 25 million records.

We also talk about one of Return Path’s fastest growing business units, Authentic Response, a market research division that focuses on online panels. Finally, we briefly touch on RSS (Really Simple Syndication). Matt is on the Board of Directors of our favorite RSS feed hosting company, Feedburner. We briefly discuss how RSS is an emerging medium for marketers and the value that it can bring to marketers.

You can check it out using the player below, or download the direct mp3 here. Let us know what you think.

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NOTE: We recorded several ROI Radio’s earlier this month to get a good jump on the schedule for this year. Unfortunately during this show and the next show its a little obvious that I was definitely under the weather. I apologize for the groggy sounding voice

This is our longest ROI Radio to date, coming it at a solid 51 minutes of conversation. Listen in as Gio and I talk all about the impact of social media on business. We discuss scenarios on companies who “get it” and those who are completely missing the mark. We also talk about blogging, podcasting and Gio’s experience with the Social Media Club.

Gio has given a lot of thought, and has a lot of experience in the social media space, check it out using the player below, or direct download here and let us know what you think.

Download Direct MP3 here.

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Listen in as Craig and I talk about search engine optimization, paid search marketing, and web analytics. Craig also discusses some of his 2007 web analytics predictions. Check it out.

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I met Dave and Matt at the very first Podcamp which took place in Boston, MA on September 9th & 10 of this year. After we connected at Podcamp we had been planning to hook up and do this interview. As it turns out, its taken about 3 months for us to finally lock in a date and time

Listen in as Dave, Matt and I talk about podcast measurement, the various ways that businesses can use podcasting, and some of the interesting things they are doing with the clients at Porter Novelli.

Download Direct MP3 here.

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