ROI Radio - Interviews and Discussions on Online Media and Marketing Technology

3: Nov

ROI Radio Update

Hello Feedburners, as you have noticed, ROI Radio has been on a little bit of a hiatus lately. In fact, it has been two months since the last episode was published. However, I would like to officially announce that ROI Radio is about to return, and will be better than ever. So stay subscribed and I promise there will be lots of good stuff coming soon.

Recently, most of my time and attention around producing new media has been spent experimenting a lot with video on my personal blog, The Trend Junkie.

I have been feeling guilty for not sending anything out over this feed in a while, so while we get ROI Radio ramped back up over the next couple of weeks, feel free to check out some of the videos that I have put up over the past couple of months. Episodes of what I dub as "trend tv" are below, with the most recent at the top:

trend tv: Frank Gruber, AOL, Somewhat Frank

trend tv: Lee Gibbons, CEO, Podango

trend tv: Tim Street, French Maid TV

trend tv: Doug Kaye, Conversations Network

trend tv: Paul Vogelzang, Porter Novelli, Mommycast

trend tv: John C Havens, BlogTalkRadio

trend tv: Ryan Irelan, Mijingo, PFA, Airbag Industries

trend tv: Michael Bailey, Mobasoft, LLC (www.mobatalk.com)

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Posted by Greg Cangialosi in Analytics, Search Marketing, Advertising, Creative, Marketing, Performance Based Media, Customer Retention, Email Marketing, Lead Generation, RSS, Podcasting, Video, Social Media

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28: Aug

ROI Radio: The Business Podcasting Book

I am actually the "guest" on this episode of ROI Radio / Capture the Conversation. The episode features a discussion that I had with Kris Smith at Gnomedex in Seattle earlier this month. Kris is interviewing me for his Capture the Conversation podcast, a production of Room 214 with his permission to also send the recording out via the ROI Radio feed as well. At Gnomedex, I announced my upcoming book, Podcast Academy: The Business Podcasting Book, which is being released next month, Sept 27th at, where else, the Podcast Academy 6 in Ontario, CA. We cover the various aspects of the book , the story behind it, and what folks can look forward to when the book is out.

You can check it out and pre-order now if you are interested on Amazon.com.

Listen using the player below, or direct download here.Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here. (17:15 - 7.9mb)

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Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here

Greg Cangialosi
President & CEO
Blue Sky Factory

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Posted by Greg Cangialosi in Customer Retention, Advertising, Marketing, Video, Podcasting, Lead Generation, RSS, Social Media

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14: Aug

ROI Radio: Hollis Thomases, Web Ad.vantage

This episode of ROI Radio features a discussion with Hollis Thomases, of Web Ad.vantage. This is the first ROI Radio we have recorded in a while since its taken a little while to set up our new studio in the new office. Thanks for being patient!

Hollis’ company is located here in Maryland so she joined me in studio which marks only the 3rd show that featured a guest in the house. Listen in as Hollis and I having a very laid back conversation about the changing online landscape, social media, information overload, and our recent local adventure at the edu Web Conference.

UPDATE: My apologies for anyone who received the Rick Klau interview on this post, there was one place I forgot to replace the correct URL of the MP3. Your feedreader may have picked that one up as the podcast in error. This has been corrected! Thanks and sorry for the inconvenience.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here. (28:20 - 13mb)

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here

Hollis Thomases
President
Web Ad.vantage

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Posted by Greg Cangialosi in Customer Retention, Advertising, Video, Podcasting, Lead Generation, RSS, Social Media

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5: May

ROI Radio: Harry Gold, Overdrive Interactive

This episode of ROI Radio features an interview with Harry Gold, the Managing Director of Overdrive Interactive, whose clients include, Harley Davidson, John Hancock, LoJack, Boston Globe among many others.

In this episode I cut to the chase with Harry and ask him his opinion on “whats next?” and what he considers to be “bleeding edge” in online media and marketing.

Harry believes that the future of online media is in how we will go about optimizing our online media campaigns, and more importantly how we share the data across the different channels. The various “silos of optimization” that are currently being done within each individual online media are going to vanish, and the new trend will be sharing the data between the effectiveness of each media, and translating what key metrics online can also drive offline. Interesting stuff for sure. Check it out.

Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think.

Download Direct MP3 here.

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here

Harry Gold
Managing Director
Overdrive Interactive

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Posted by Greg Cangialosi in Advertising, Creative, Marketing, Analytics, Search Marketing, Lead Generation, Email Marketing, Video, Social Media

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4: Dec

ROI Radio: Jonathan Wallace, WWC Capital Group

This week ROI Radio features a discussion with Jonathan Wallace, the Managing Partner of WWC Capital Group, an investment banking and private equity firm located in Reston, VA.

Having known Jonathan for several years, I have known him to have a very keen viewpoint of the online advertising space, on everything from business models to technology. Some of his investments include WeatherBug, Advertising.com, First Equity Card, Double Positive and Exmplar.

Listen in as Jonathan and I talk about Ad Tech, the state of the industry, various advertising models, and some of his portfolio companies.

Download Direct MP3 here.

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Feel free to leave a comment or email us at roi [at] roiradio.com. One click iTunes subscription - click here

Jonathan Wallace
Partner
WWC
Capital Group

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Posted by Greg Cangialosi in Performance Based Media, Video, Podcasting, Lead Generation, Social Media

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13: Nov

ROI Radio Podcast: Chris MacDonald, Libsyn

This weeks episode features a conversation with Chris MacDonald, EVP of Business Development & Operations for Liberated Syndication, and LibsynPro. Listen in as Chris and I talk about the start of libsyn and the path its taken to become one of, if not the largest podcasting network in the world, pushing over 1.3 million unique downloads of content daily. We also discuss the recent launch of LibsynPro, which is the company’s new commercial / enterprise offering.

Chris and I also talk about the recent press release about the company’s acquisition by Wizzard Software, and some backround on the new Open Metrics initiative. Have a listen.

Download Direct MP3 here.

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. One click iTunes subscription - click here