Archive for the Performance Based Media category.

ROI Radio Update

Hello Feedburners, as you have noticed, ROI Radio has been on a little bit of a hiatus lately. In fact, it has been two months since the last episode was published. However, I would like to officially announce that ROI Radio is about to return, and will be better than ever. So stay subscribed and I promise there will be lots of good stuff coming soon.

Recently, most of my time and attention around producing new media has been spent experimenting a lot with video on my personal blog, The Trend Junkie.

I have been feeling guilty for not sending anything out over this feed in a while, so while we get ROI Radio ramped back up over the next couple of weeks, feel free to check out some of the videos that I have put up over the past couple of months. Episodes of what I dub as "trend tv" are below, with the most recent at the top:

trend tv: Frank Gruber, AOL, Somewhat Frank

trend tv: Lee Gibbons, CEO, Podango

trend tv: Tim Street, French Maid TV

trend tv: Doug Kaye, Conversations Network

trend tv: Paul Vogelzang, Porter Novelli, Mommycast

trend tv: John C Havens, BlogTalkRadio

trend tv: Ryan Irelan, Mijingo, PFA, Airbag Industries 

trend tv: Michael Bailey, Mobasoft, LLC (www.mobatalk.com)

ROI Radio: Craig Danuloff, Commerce 360

Welcome to ROI Radio in 2007. Our first episode features a discussion with Craig Danloff, the President of Commerce 360, a company that focuses on defining, executing and measuring online marketing programs on behalf of their clients.

Listen in as Craig and I talk about search engine optimization, paid search marketing, and web analytics. Craig also discusses some of his 2007 web analytics predictions. Check it out.

Download Direct MP3 here.

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. One click iTunes subscription - click here


Craig Danuloff
President
Commerce 360

ROI Radio: Jonathan Wallace, WWC Capital Group

This week ROI Radio features a discussion with Jonathan Wallace, the Managing Partner of WWC Capital Group, an investment banking and private equity firm located in Reston, VA.

Having known Jonathan for several years, I have known him to have a very keen viewpoint of the online advertising space, on everything from business models to technology. Some of his investments include WeatherBug, Advertising.com, First Equity Card, Double Positive and Exmplar.

Listen in as Jonathan and I talk about Ad Tech, the state of the industry, various advertising models, and some of his portfolio companies.

Download Direct MP3 here.

Play Now:

Feel free to leave a comment or email us at roi [at] roiradio.com. One click iTunes subscription - click here


Jonathan Wallace
Partner
WWC
Capital Group