| This weeks episode features a conversation with Matt Blumberg, the President & CEO of Return Path, a company focused on increasing email reach and response.
Matt and I have a great conversation around Return Path’s products and services. We talk about how the Sender Score Certified, and the Email Change of Address or ECOA services work. We also discuss the email list rental business, and how Matt’s organization uses a unique approach to list growth and maintenance, in order to manage Return Path’s network of over 400 publishers and a database of over 25 million records. We also talk about one of Return Path’s fastest growing business units, Authentic Response, a market research division that focuses on online panels. Finally, we briefly touch on RSS (Really Simple Syndication). Matt is on the Board of Directors of our favorite RSS feed hosting company, Feedburner. We briefly discuss how RSS is an emerging medium for marketers and the value that it can bring to marketers. You can check it out using the player below, or download the direct mp3 here. Let us know what you think. Download Direct MP3 here. Play Now: Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here NOTE: We recorded several ROI Radio’s earlier this month to get a good jump on the schedule for this year. Unfortunately during this show and the next show its a little obvious that I was definitely under the weather. I apologize for the groggy sounding voice |
 Matt Blumberg President & CEO Return Path |
Archive for January, 2007.
| This weeks episode features a conversation with Giovanni Gallucci, the President & COO of Kinetic Results, a digital agency based in Dallas, TX, with offices in NYC.
This is our longest ROI Radio to date, coming it at a solid 51 minutes of conversation. Listen in as Gio and I talk all about the impact of social media on business. We discuss scenarios on companies who “get it” and those who are completely missing the mark. We also talk about blogging, podcasting and Gio’s experience with the Social Media Club. Gio has given a lot of thought, and has a lot of experience in the social media space, check it out using the player below, or direct download here and let us know what you think. Download Direct MP3 here. Play Now: Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here |
 Giovanni Gallucci President & COO Kinetic Results |
| Welcome to ROI Radio in 2007. Our first episode features a discussion with Craig Danloff, the President of Commerce 360, a company that focuses on defining, executing and measuring online marketing programs on behalf of their clients.
Listen in as Craig and I talk about search engine optimization, paid search marketing, and web analytics. Craig also discusses some of his 2007 web analytics predictions. Check it out. Download Direct MP3 here. Play Now: Feel free to leave a comment or email us at roi [at] roiradio.com. One click iTunes subscription - click here |
 Craig Danuloff President Commerce 360 |
Today we resume recording for ROI Radio. Our first episode of 2007 will be posted on Monday of next week. Stay tuned to the feed, as we have the next three shows lined up for production. In 2007 we will be hitting the road running with some very interesting guests. Our first guest of the year is Craig Danuloff, President of Commerce 360.
We would also love to hear from you! Feel free to drop me a line at gcangialosi [at] gmail.com and let me know what topics you would like to hear about, or if you know someone who would be a good guest on ROI Radio, send along contact info.
I also wanted to make a mention that I will be speaking at the next Podcast Academy being held February 14-15 at Duke University. I will be doing a session titled “Making the Case: Why Podcasting Matters to Your Organization.”. There are more details on my personal blog. I highly recommend this event if you are interested in podcasting or are actively podcasting and want to learn more. Hope to see you there, and stay tuned for more ROI Radio.
Please ignore, this is a feed claim for Podcast Alley’s podcast directory. We are trying to get the word out about ROI Radio. My Podcast Alley feed! {pca-13363d53884c723756ed18e40e0f21dd}