| This shotgun episode of ROI Radio features a brief chat with Kris Smith, the Vice President of New Media for Room 214, founder of Palegroove Studios & producer of the popular Croncast.
Kris was a player as I decided to do some “off the cuff” podcasting while Andy and I were in the studio. I pinged Kris on Skype and said “got a few minutes to chat?” With that Kris was dialed into the studio and the question simply was “Whats next?” Kris talks about his thoughts around “moderated RSS” and a consumer facing RSS preference center, as well as Apple TV. Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think. Download Direct MP3 here. Play Now: Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here |
 Kris Smith Vice President of New Media Room 214 |
Archive for April, 2007.
| This episode of ROI Radio features an interview with Christine Burke, the Vice President of Corporate Sales for L’Occitane,(pronounced “Lux-e-tahn”).
As many of you know, I often talk with the CEO’s and senior management of online media, marketing and technology companies, and we discuss how they help their clients achieve ROI with their efforts. However today, in our first ever client centric interview, Christine tells us all about the development of the L’Occitane web strategy, and how the company leverages various online marketing channels to maximize their ROI. Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think. Download Direct MP3 here. Play Now: Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here |
 Christine Burke Vice President of Corporate Sales L’Occitane |
Posted by Greg Cangialosi in Advertising, Marketing, Analytics, Email Marketing, Lead Generation, Social Media