| This episode of ROI Radio features a discussion with Tim Bourquin, the CEO & Founder of TNC New Media, whose events include the popular Podcast & New Media Expo this Fall, September 28-30th in Ontario, CA.
In this episode I talk to Tim about the state of the tradeshow industry and his thoughts around “virtual” trade shows. We also discuss the online components that Tim brings to his sponsorship packages, and the growth of the Podcast and New Media Expo which is heading into its 3rd year this September. We also discuss the story of Tim’s recent sale of Endurance Planet, one of the first podcast’s to ever attract a sponsor to US Triathlon. This particular deal proves once again the power of niche content. We also discuss what kinds of deals Tim has been seeing in terms of podcast sponsorship. He talks to us about how he started and developed his own sponsorship models, and how we are still in the wild west of an emerging market! As a conference organizer, Tim also gives us his thoughts on the “unconference.” We discuss the value of both the “conference” and the “unconference.” Good stuff. Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think. Download Direct MP3 here. Play Now: Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here |
 Tim Bourquin CEO & Founder TNC New Media |
Archive for May, 2007.
| This episode of ROI Radio features an interview with Harry Gold, the Managing Director of Overdrive Interactive, whose clients include, Harley Davidson, John Hancock, LoJack, Boston Globe among many others.
In this episode I cut to the chase with Harry and ask him his opinion on “whats next?” and what he considers to be “bleeding edge” in online media and marketing. Harry believes that the future of online media is in how we will go about optimizing our online media campaigns, and more importantly how we share the data across the different channels. The various “silos of optimization” that are currently being done within each individual online media are going to vanish, and the new trend will be sharing the data between the effectiveness of each media, and translating what key metrics online can also drive offline. Interesting stuff for sure. Check it out. Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think. Download Direct MP3 here. Play Now: Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here |
 Harry Gold Managing Director Overdrive Interactive |