| This episode of ROI Radio features a discussion with Rick Klau, who at the time of recording was the VP, Publisher Services of Feedburner, and is now part of the content acquisition team at Google. Feedburner as many of you know is an RSS management provider who was just acquired by Google. This podcast was recorded before the acquisition was announced.
In this episode Rick and I talk about the massive growth of RSS adoption, and the role that Feedburner plays in the space. We discuss in detail the metrics around RSS and how Feedburner calculates them. Rick goes into great detail explaining the metrics around subscribers, clicks, downloads, audience reach and site stats. All great information that any publisher would want to know. Rick is then asked the “whats next?” question as it relates to RSS. Check out this episode for an insightful analysis of Feedburner, RSS and the future of where syndicated content is going. Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think. Download Direct MP3 here. (45:35 - 20mb) Play Now: Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here |
 Rick Klau VP, Publisher Services Feedburner |
