| This episode of ROI Radio features a discussion with Rick Klau, who at the time of recording was the VP, Publisher Services of Feedburner, and is now part of the content acquisition team at Google. Feedburner as many of you know is an RSS management provider who was just acquired by Google. This podcast was recorded before the acquisition was announced.
In this episode Rick and I talk about the massive growth of RSS adoption, and the role that Feedburner plays in the space. We discuss in detail the metrics around RSS and how Feedburner calculates them. Rick goes into great detail explaining the metrics around subscribers, clicks, downloads, audience reach and site stats. All great information that any publisher would want to know. Rick is then asked the “whats next?” question as it relates to RSS. Check out this episode for an insightful analysis of Feedburner, RSS and the future of where syndicated content is going. Listen using the player below, or direct download here. Feel free to drop us a comment and let us know what you think. Download Direct MP3 here. (45:35 - 20mb) Play Now: Feel free to leave a comment or email us at roi [at] roiradio.com. Subscribe via iTunes - click here |
 Rick Klau VP, Publisher Services Feedburner |
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Hey Greg, great interview. Keep them coming! - M. Lennon
[…] We recently heard your interview with Rick Klau (Feedburner) on ROI Radio, your tech and marketing podcast. What do you think about the recent acquisition from Google? What’s the difference between Google buying all of these services and the good old Microsoft? Do you remember when people used to say “Microsoft is trying to eliminate competitors”? What about Google? Do you want to be bought by Google? Do you want to buy Google? […]